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This is far from ideal, and Charity Navigator rates their accountability 2/4 stars because they haven’t had their finances externally audited. Only 32% went to direct services (page 6), with much of the rest going to staff salaries, travel and transport, and film production. Last year, the organization spent $8,676,614. As a registered not-for-profit, its finances are public. Invisible Children has been condemned time and time again. I don’t think that’s a good thing, and I’m not alone. When we buy merch from them, when we link to their video, when we put up posters linking to their website, we support the organization. They’ve released 11 films, most with an accompanying bracelet colour (KONY 2012 is fittingly red), all of which focus on Joseph Kony. KONY 2012 is the product of a group called Invisible Children, a controversial activist group and not-for-profit. But despite this, I’m strongly opposed to the KONY 2012 campaign. I do not doubt for a second that those involved in KONY 2012 have great intentions, nor do I doubt for a second that Joseph Kony is a very evil man. At a news conference on March 8th, White House press secretary Jay Carney said the president praised the people who responded to this "unique crisis of conscience" and pledged to continue the disarmament of the Lord's Resistance Army. īeginning on March 7th, the story was covered by major news outlets including NPR, The Huffington Post, Washington Post and the Telegraph which remarked how fast the viral video had managed to generate interest in the campaign. On March 7th, the hashtags #makekonyfamous, #kony2012 and #stopkony became globally trending terms on Twitter, some of which ranked higher than New iPad, according to the Associated Press. It subsequently reached the front page of the /r/worldpolitics subreddit several hours later. On March 6th, the video was submitted to the /r/atheism subreddit and reached the front page accumulating over 1,000 up votes in less than 24 hours. A /r/KONY2012 subreddit dedicated to the campaign was created on February 26th, 2012. The video accumulated nearly 7 million views on Vimeo within 16 days and the YouTube upload received over 43 million views in the span of 72 hours. The YouTube version was uploaded on March 5th. The video, directed and narrated by Jason Russell, features clips of his time spent in Africa and footage of Russell's conversations with his son. On February 20th, 2012, Invisible Children uploaded a 30 minute video to Vimeo titled "Kony 2012" which detailed Kony's history followed by instructions for viewers to support the cause by spreading the video and donating to the organization. It also helped with education in Africa and the building of an alert system for counter-resistance groups. in an effort to bring more attention to Kony and Lord’s Resistance Army. In 2004, they formed the non-profit organization Invisible Children Inc. During their visit, they learned about the war against the government and the dangers of the rebel group's control over civilian population. In the spring of 2003, three filmmakers Jason Russell, Bobby Bailey and Laren Poole traveled to Africa to document the genocide that was occurring in Darfur, Sudan. It has been reported that the group kidnaps young children and forces the females to become sex slaves and the males to become child soldiers. The Lord's Resistance Army preaches a hybrid of Christianity and Acholi beliefs and has been known to attack and enslave unarmed Acholis.